Very Readable Exploration of Market Validation, August 22, 2010

By Kurt Rayner –
  

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This review is from: If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity (Hardcover)

Adams is a great writer and the subject is well organized. The book emphasizes the simple truth that the only way to find out what customers “may” buy is by digging down into the pain they are experiencing and working with them to deliver a product that addresses that pain in a timely fashion. The focus on keeping perspective (not deluding yourself) and on failing early are appreciated. There is always a tension between persistence and knowing when a project/product is going no-where. While we could all use an “easy” solution, the message is clear. It will take many hours of seeking out people with needs, soliciting feedback, and building an on-going partnership with them; and this through-out and after the initial development cycle. Adams is blunt about the number of contacts required per nugget of truth. This is work!

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Market Validation Processes, May 3, 2010

By Thomas Paine (USA) –

This review is from: If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity (Hardcover)

As a veteran of multiple technology evaluation projects worldwide, I found this book to be an excellent summary of the processes to be followed in product development. Too often entrepreneurs fall in love with their idea but do not seek reviews or comments from other players or potential customers in the marketplace. Dr. Adam’s book is an excellent guide to processes in developing a validation strategy and making the decision to proceed with an idea into the marketplace. It’s well paced, thorough, and I would recommend it to our clients.

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Useful advice for any entrepreneur, May 23, 2010

By Gary E. Hoover “serial entrepreneur” (Austin, Texas) –
  

This review is from: If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity (Hardcover)

My colleague and friend Rob Adams has written this great book about how to evaluate opportunities. All the books about the philosophy of entrepreneurship are great, but we need more hands-on advice. I see folks who want to be entrepreneurs every day, and often they don’t know where to start. I urge them to become as much an expert on the industry as possible, above all else “find a need and fill it.” Then talk to potential customers, get inside their heads and inside their lives, listen to them! So Rob was preaching to the choir when I got into his book. Virtually any entrepreneur — including and perhaps especially non-profit and social entrepreneurs — will advance their chance of success by studying Rob’s patterns of thoughts and actions as described in this book. The table of contents tells you what you need to know to understand how this book can help you.

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